Who we are

Our website address is https://alegrefarm.com.

What personal data we collect and why we collect it


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

Contact forms

When submitting a contact form your name, phone number, and answers to questions asked are kept for customer service purposes. Information submitted is not used for marketing purposes like newsletters etc. When personal data is captured when someone submits a contact form, we receive and store any information you enter on our Site.


When signing up for our newsletter your name and email are stored by Mailchimp to allow us to send you our newsletter. We also use cookies to track open rates and what links you click on our newsletter to provide us with analytics. These analytics help us to provide better content and services and at no time are shared with anyone else. You have the option to opt out of these analytics by changing your preferences at the bottom of any newsletter, by clicking the opt-out button when you sign up, or by requesting it via email to support@alegrefarm.com.

Payments and billing information

When signing up for any of our Services, products, or programs, we use third-party services to process orders and payments. We request additional personal and payment information such as your name, credit card information, PayPal or relevant service, billing address, or other information including but not limited to certificates, tax declarations, forms, payment documents and other relevant documents. The third-party services we use for these processes are Peek and Eventbrite.


If you leave a comment on our site you may opt-in to save your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Google Analytics

We use Google Analytics services to collect information about the use of this Site, such as the number of visits, pages visited, and the popularity of certain content. Analytics tools use tracking technologies (like cookies) to recognize your device and compile information about you. They collect information such as what pages you visit and how much time you spend on these pages, the IP address assigned to you, what operating system and web browser you use, and what site you visited prior to visiting our website. Click here for Google Analytics Privacy Policy

Who we share your data with

All personal information collected by Alegre Farm is treated as confidential. We disclose entire or part of your data in the limited circumstances described below and with appropriate safeguards on your privacy:

  1. If we are required by law – we will disclose information about you in response to a subpoena, court order, or other legitimate governmental requests.
  2. Our employees, and independent contractors –  we will disclose information about you to our external consultants, auditors, collaborators or other third parties, some of our employees, and individuals who are our independent contractors that need to know the information in order to help us provide our services or to process the information on our behalf and also for administrative purposes, billing and tax and all other purposes related to the management of your account. We require all of them to comply strictly with this Privacy Policy.
  3. Third Party Vendors – we will share information with external advisors/consultants, business partners, tax, accounting and legal companies, collaborators based within United States, who need to know information about you in order to provide various services on our behalf. This group includes vendors that help us provide our services such as payment providers that process your credit card information or information about alternative payment methods and invoicing, and accounting companies as well as vendors that help us prevent fraud. We will only share information about you that is necessary for the third party vendor to provide the requested service.  We do not authorize vendors to retain, share, store or use your personally identifiable information for any secondary purposes. The third party vendors include companies that operate in different industries such as Technology Service, Internet Information Providers, Payments and Data Processors.
  4. To Protect Rights and Property – We will share account and personal information with companies, organizations or individuals when we believe in good-faith that access, use, preservation or disclosure of the information is necessary to meet any applicable law, comply with regulation, legal process or enforceable request; to enforce or apply our Terms of Service. To the extent we are legally permitted to do so, we will take all reasonable steps to notify you in the event that we are required to provide your personal information to third parties as part of legal process.
  5. With Your Consent – with your explicit consent or at your direction we may share and disclose information you have authorized us to with third parties. We will not, however, sell, rent, share or otherwise disclose personally identifiable information for commercial purposes in any way that is contrary to the commitments made in this Privacy Policy. We will take all reasonable steps to notify you when and what information might go to third parties and you will be able to choose whether to share it or not.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

What rights you have over your data

If you have left comments or fill out a comment form, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

How we utilize information

The information you provide:

We collect, store and use the information you provide for the following reasons:

Contact information

To contact you regarding your ticket or events and questions you ask and – where you have opted in to receive such information – other/new services, and/or special offers/newsletters we think you might find useful, we use email, telephone, and/or text message, as well as to inform you about your questions or purchases.

Payment and billing information

We need it together with your contact details,  to enter into a contractual agreement for any Services, to invoice you and to fulfill our legal obligations for tax calculations.

We rely on a number of legal bases to use your information, as set out in this Policy:


The use of your information is necessary to perform any contractual obligations in order to provide any Services to you.

Legal obligations

Our use of your personal information is necessary to comply with a legal obligation, a court order, or to exercise or defend legal claims. For example, if we are requested to disclose your personal information to regulatory bodies or law enforcement authorities; or to use your personal information for tax calculations.

Our legitimate interests – necessary for the purposes of our legitimate interests, such as to:

  1. run, grow, develop and deliver our services;

  2. detect and prevent fraudulent activities;

  3. better understand how people interact with our website;

  4. determine the effectiveness of our promotional campaigns and advertising; and

  5. enhance, modify, personalize or otherwise improve our services and communications for the benefit of our customers.

Further Information

We reserve the right to modify this Privacy Policy at any time. If we decide to change our Privacy Policy, we will post the updates to this Privacy Policy here.

If you have any concerns regarding your data you may email them to support@alegrefarm.com. Please list your specific concern and what information you are requiring.